Why Are We Doing This?


Shared Value Economics

We started this project for a few reasons:

  1. We love brands
  2. We think the way that brands operate in society, and the way in which society receives brands is fascinating
  3. As the largest ad market in the world, we believe there is an opportunity to “re-imagine” the way that the 180bn spent on marketing in the US is used
  4. We are curious about how people feel about brands. We are equally curious about the types of things that brands can do to do better business by doing better for society.

One of our initial inspirations: