We approached Chris coming out of a 24/7 Fitness club. He was looking very sporty.
Name: Chris
Age: 33
Works for: Day Trader
Lives in: San Francisco
Last thing watched / read / listened to / seen: The Voice
How was it? Entertaining
Major News Source: CNN
Brands on the Street:
- Apple
- Nike
- Adapt
Why these brands?
These brands are convenient, sporty, I don’t know. Known brands I guess. Adapt is more of a San Francisco brand. Kind of trendy. I like the way it looks.
I have brands because they are there. I don’t choose a brand just to choose it. I am not too big on brands. I would rather go more generic than to choose a name brand. I am not really a brand person.
Impact on Society
I don’t really know
Are you aware of any “shared value” imparted by these brands or any other brands?
No, not really. There are some food brands–when you buy food they will give money back. I don’t know if Munchery does something like that–that is not really a brand though (Editor’s note: It is, in fact, a real brand and yes, they do offer shared value)
Would you switch to a brand that was just as good but that offered more shared value?
I would buy Tom’s just because they give money back to the needy, it is for a good cause. I like that about that.
Do you have any Tom’s?
I don’t. I don’t know. I am more…I like working out and I cannot wear them in a gym. I would buy them.
Aside from purchasing decisions, is there any way you personally try to do good in the world?
Nothing