The Apple That Distracts Us From Living

kylie talking about apple
“They are connecting people but they are also distracting them from living”

Name: Kylie

Age: 22

Works for: Sales at Yelp (you know, to start we hit the same spots a lot so, lots of Yelpers. That will change we imagine)

Lives in: Sonoma County

Last thing watched / read / listened to / seen: The Son of Zorn

How was it? Different

Major News Source: The Skimm (this is a new one for us, thanks Kylie)





Brands on the Street:

  • Apple
  • Converse

those are the two main ones, I think.

Impact on Society

Obviously Apple, people have positive and negative. They are connecting people but they are also distracting them from living in the moment (this is not what we usually mean by “impact on society” but this is an interesting take)

Are you aware of any “shared value” imparted by these brands?

I should, but I don’t. I know that a lot of companies do this, but I am not aware of them.

Did shared value drive these purchasing decisions in any way?

Not these purchases, no

Would you switch to a brand that was just as good but that offered more shared value?

Well, here is a good example. My family was buying Raider’s gear and my dad wanted an Army one. My mom did not want to get it but then she heard it donates back [to society] and she actually bought it because of that. I suppose that I would do the same thing but I would have to actually feel connected to the actual cause

Aside from purchasing decisions, is there any way you personally try to do good in the world?

In my sorority I worked with Make A Wish. Back in high school I used to work with Best Buddies.

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