Name: Daniel (he was more than happy to give his last name, but we really don’t need that)
Age: 53
Works for: Business Owner. “I provide care to children with Autism”
Lives in: San Mateo
Last thing watched / read / listened to / seen: 538 Podcast
How was it? “Unscripted”
Brands on the Street:
- Apple
- Teva
- Eddie Bauer
- “I cannot remember the name of my sunglasses, but I would know them by looking at Amazon; a brand I unfortunately need for my life”
Why these brands?
Apple has made my life significantly better. I run a business with a lot of moving parts, I could not do it without my iPhone and tablet. I appreciate the artistry though lately I have been disappointed with their updates. But, you know, they care and that is rare these days. That is about as passionate I get about a brand, they set the bar really high.
As for Teva, there is no passion. I know what shoes I like. They are quality, they aren’t going to fall apart. Whatever feels good is what I buy. There is no brand loyalty, though.
Are you aware of any “shared value” imparted by these brands?
I am not aware. I have heard of b-corps however and have toyed with doing that with my company.
Did shared value drive these purchasing decisions in any way?
no.
Would you switch to a brand that was just as good but that offered more shared value?
Not necessarily. If I new a brand offered some sort of shared value that could be a part of my decision though I don’t know that it would be a very large part. It would be a larger part the less I cared about the actual purchase. If I were to switch to Android, for example, it would have absolutely no impact on my decision. But if it is a pair of shoes, for sure, it could play a part.