Name: Rochelle
Age: 31
Works for: Public Relations
Lives in: The Haight
Last thing watched / read / listened to / seen: “Probably something on Netflix…Jessica Jones”
How was it? Dynamic
Brands on the Street:
- Madewell
- Levi’s
- Ray Ban’s (not identified without looking)
Why these brands?
There is no deep rooted passion in anything I am wearing. As a woman you find a pair of that you like and you stick with them.
Are you aware of any “shared value” imparted by these brands?
No
Does shared value (or any sort of corporate social responsibility) drive any other of your purchasing decisions?
Depends on if it was an evergreen or it there is a specific timeline. If it is an evergreen thing it loses its immediacy in the marketplace.
Aside from purchasing decisions, is there any way you personally try to do good in the world?
We forgot to ask this question!