Name: Kira
Age: 40
Works for: Recruiter
Lives in: Oakland
Last thing watched / read / listened to / seen: Narcos
How was it?
Amazing
Main Source of News: Facebook
Brands on the Street:
- Louis Vuitton
She stopped here in embarrassment. She said, “I feel like I am so brand-centric”. Kira, many people are, it is nothing to be ashamed of!
- Tory Burch
- J Brand
- Dell (work laptop)
Why these brands?
I really like Louis Vuitton. I like the style of purses. If I had to dig deep I would just say, I like the brand.
Impact on Society
I don’t hear about any of these brands doing good for society. None of them are like Tom’s.
Are you aware of any “shared value” imparted by these brands?
No
Did shared value drive these purchasing decisions in any way?
No
Would you switch to a brand that was just as good but that offered more shared value?
I think it would be awesome, yes it would shape my buying habits, but all things would have to be equal. When we are at home we compost, we recycle…we do all that stuff. If I heard LV was giving back in some way it would definitely shape my thoughts about the brand.
Aside from purchasing decisions, is there any way you personally try to do good in the world?
I haven’t lately. I used to be a coach for Girls for Change.