Guess What Shorty is Bringing Back

gigi and her guess jeans
“It is not like Nike, though I do wear Nike. They slave people away”

Name: Gigi

Age: 43

Works for: Advertising, Senior Project Manager

Lives in: San Francisco

Last thing watched / read / listened to / seen: Gosh, so many of them. Lights Out

How was it?


Major News Source: 

The Internet

Brands on the Street:

I have Santana are my boots, I have no idea what brand my dress is but I know it is European because of where I bought it (we asked, she did not buy it in Europe). The bracelets are ASOS, this ring is um, someone’s brand, I bought it at a pop up. And then I am wearing Fossil.

Why these brands?

The boots because I love them and they are comfortable. I did not buy them because of brand. I was not like, “these are my brand” though I do have brands that I specifically buy. This is just a random.

Guess is a brand that I always buy, Guess jeans. They fit my body type because I am short. I need something a little bit shorter. If I am looking for jeans that is the brand that I always go for.

Impact on Society

I don’t think any of these brands are positive or negative. Guess has been around so long, it is kind of retro. I have people that see me in them say “wow, bringing it back” though I never even wore them back then.

It is not like Nike, though I do wear Nike. They slave people away.

Are you aware of any “shared value” imparted by these brands?

Not these brands. Tom’s is, however, one of the main one’s I follow just because of that. I don’t wear Tom’s but I love what they do. I really don’t know many brands that do things like that.

I feel like Kelly Slater is doing something like that.

Would you switch to a brand that was just as good but that offered more shared value?

Oh, absolutely.

Aside from purchasing decisions, is there any way you personally try to do good in the world?

I was a coach for the Leukemia Lymphoma society. I am taking a break from it. I give to the American Heart Association.

I am huge in charity. That is what I love.


More about our interviews

Leave a Reply

Your email address will not be published. Required fields are marked *