Works for: Advertising, Senior Project Manager
Lives in: San Francisco
Last thing watched / read / listened to / seen: Gosh, so many of them. Lights Out
How was it?
Major News Source:
Brands on the Street:
I have Santana are my boots, I have no idea what brand my dress is but I know it is European because of where I bought it (we asked, she did not buy it in Europe). The bracelets are ASOS, this ring is um, someone’s brand, I bought it at a pop up. And then I am wearing Fossil.
Why these brands?
The boots because I love them and they are comfortable. I did not buy them because of brand. I was not like, “these are my brand” though I do have brands that I specifically buy. This is just a random.
Guess is a brand that I always buy, Guess jeans. They fit my body type because I am short. I need something a little bit shorter. If I am looking for jeans that is the brand that I always go for.
Impact on Society
I don’t think any of these brands are positive or negative. Guess has been around so long, it is kind of retro. I have people that see me in them say “wow, bringing it back” though I never even wore them back then.
It is not like Nike, though I do wear Nike. They slave people away.
Are you aware of any “shared value” imparted by these brands?
Not these brands. Tom’s is, however, one of the main one’s I follow just because of that. I don’t wear Tom’s but I love what they do. I really don’t know many brands that do things like that.
I feel like Kelly Slater is doing something like that.
Would you switch to a brand that was just as good but that offered more shared value?
Aside from purchasing decisions, is there any way you personally try to do good in the world?
I was a coach for the Leukemia Lymphoma society. I am taking a break from it. I give to the American Heart Association.
I am huge in charity. That is what I love.