VIDEO: Idealism and Modern Branding

Does the media shape the way we view ourselves, or is the media simply a mirror of the aspirations dormant in all of us? Is there really an “ideal  human body” or “is beauty in the eye of the beholder” as asked by Margaret Wolfe Hungerford in 1878?

Cindy Crawford’s comment about the perfect body would lead us to believe that there really is no such thing as a perfect body,

I wish I looked like Cindy Crawford (a reference to the “photoshopping” done on commercial photographs).

The following statistic was cited in a 2015 paper done by Common Sense Media,

Between 1999 and 2006, hospitalizations for eating disorders among children below the age of 12 spiked 119%

 At Brand on the Street we ask people questions about brands and we do our best not to “lead” our interviewees down a given path. In this interview with Fredy in Bayshore New York we simply asked him if he knew of any brands that have a negative impact on society. Here is what he had to say.


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