Michael Kors, Klub Nico and Supporting Your Aunt

kors and haiti
“Everyone has that special brand of jeans they like”

Name: Jasmine

Age: 25

Works for: I am an occupancy planning coordinator (editor’s notes: we believe that this is an accurate job description. Yes, we were curious as well)

Lives in: San Francisco

Last thing watched / read / listened to / seen: New Girl

How was it?


Major News Source: 


Brands on the Street:

  • J Crew
  • Victoria’s Secret
  • Target
  • Marc Jacobs
  • Apple
  • Klub Nico

Why these brands?

My shoes are Klub Nico and my aunt owns the company so, that is a good reason to wear them. Obviously it is a family thing.

You know, the clothes mostly are for fit. Everyone has that special brand of jeans they like because they are all cut and fit different–so that is why I buy these, because they are cut right–I am shorter.

The iPhone is a work phone, I did not really have a choice.

Everything else I am really going to say is aesthetic. As for other brands I own, I don’t think there are really any others that I am particularly passionate about.

Are you aware of any “shared value” imparted by these brands?

Not to my immediate knowledge. They might do it, but I don’t really know. I hope that they do this

Did shared value drive these purchasing decisions in any way?


Would you switch to a brand that was just as good but that offered more shared value?

I would totally switch to another brand

Does shared value drive any other of your purchasing decisions?

I have a Michael Kors purse and I know that he does a lot for child hunger but besides that I really do not know any others but in my heart I hope that other brands I buy are doing things like that.

(editor’s note: Michael Kors appears to be doing a lot of amazing things for children and we have great respect for him and his work. At this point we have not seen evidence that what he is doing is 100% in line with the shared value model. This does not make his work any less commendable but as this site is focused on shared value, we wanted to reinforce what is meant by this term. Feel free to read more on the topic).

Aside from purchasing decisions, is there any way you personally try to do good in the world?

Planned Parenthood, Red Cross and Southern Poverty Law. I have it set up to give to these organizations on a regular basis. There are also other one-offs that I give to like Unicef and then whatever pops up. I was reading about Haiti and they needed help specifically with farms so I am going to look into helping with that. I would need to specifically give to that because I don’t think something like Unicef would be helpful with what the farmers need, per se. They are just not geared towards that, it is not in their wheelhouse.

Here is some footage of the devastation in Haiti:


More about our interviews

Leave a Reply

Your email address will not be published. Required fields are marked *