Two Joe’s. One is a Camel and It Is Bad

joe jeans and joe camel
“No particular passion for these brands. I just like comfort”

Name: Imran

Age: 31

Works for: Works for Accounting Firm

Lives in: Los Angeles

Last thing watched / read / listened to / seen: Luke Cage

How was it?

Bad Ass

Major News Source: 





Brands on the Street:

  • H&M
  • Joe Jeans
  • Ben Sherman
  • Bic Lighter
  • Camel Cigarettes
  • Polo Socks
  • Apple

Why these brands?

No particular passion for these brands. I just like comfort.

Impact on Society

  • H&M don’t know
  • Joe Jeans don’t know
  • Bic Lighter don’t know
  • Camel Cigarettes bad, obviously

Clothing wise I just don’t really know.

Are you aware of any “shared value” imparted by these brands?

I don’t think so

Did shared value drive these purchasing decisions in any way?


Would you switch to a brand that was just as good but that offered more shared value?

If it look, felt and fit the same way, sure.

Aside from purchasing decisions, is there any way you personally try to do good in the world?

I donate to…I don’t know… then he mentioned a cancer foundation which we do not know. He either said “sherwin’s” which we could not find or more likely “children’s”. Either way we applaud the effort. 

More about our interviews

Leave a Reply

Your email address will not be published. Required fields are marked *