Guess Which Brand: Positive for Girls, Not For Animals

daniela on mac and forever 21
“They use people from poor countries to make clothes”

Name: Daniela

Age: 20

Works for: Au Pair

Lives in: San Francisco, but from Mexico

Last thing watched / read / listened to / seen: Gossip Girl

How was it?

Love it!

Major News Source: 

Internet

 

 

Brands on the Street:

  • Apple
  • Forever 21
  • Mac

Why these brands?

I don’t know. I just have a love for Apple.

Impact on Society

  • Apple: positive
  • Forever 21: bad. They use people from poor countries to make clothes
  • Mac: positive for girls, but for animals…not positive

Are you aware of any “shared value” imparted by these brands?

No

Did shared value drive these purchasing decisions in any way?

No

Would you switch to a brand that was just as good but that offered more shared value?

Yes, of course.

Aside from purchasing decisions, is there any way you personally try to do good in the world?

Here, no. In Mexico I helped homeless people.

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