Ralph Lauren: Call Him General FUBU

rj haines talk Polo
“They are the true “general” FUBU

Name: RJ Haines (really name, Roland Randolph Haines III. Roland, can we call you Roland? Here at BotS we are very formal so, we prefer to call you that)

Age: 24

Works for: UPS and Construction

Lives in: Southeast San Diego (around Lincoln High School)

Last thing watched / read / listened to / seen: The Hang Podcast

How was it?

long pause………Potluck! (he did go on to explain what this meant, but we think it best for you to use your imagination, perhaps guess what he meant in the comments)

Major News Source: 

Huffington Post until what I found out what was going on behind it. Now it is Vice or Buzzfeed.




Brands on the Street:

  • Shaka Wear
  • Aeropostale
  • Generic socks from Journey’s (he used to work there, so he got them for free. I guess that answers our next question)

Why these brands?

Shaka tee’s I love the most. I know how the company got started. It is very comfortable and it is thick. I like my clothes to last…no, FEEL like they are going to last.

Aeropostale was something I bought on the fly. They were going out of business so I got it on sale.

How do you feel brands impact society at large, and do any have a particularly positive or negative impact?

Well, what type of society? The larger society in general, I would have to say Tommy Hilfiger for what he said in the 90’s. I was not even around but I have older siblings, they passed it down to me.

As far as a positive impact on society, Ralph Lauren. They are a luxury brand but still they seem to appeal to both sides of the fence; white and black (and even Mexican). They are the true “general” FUBU. It is not about what color you are, it is how you look. It is like he [Ralph Lauren] is saying “it is not about what color you are, if you like to dress eloquently, you are going to like our products”.

Did shared value drive these purchasing decisions in any way?



Aside from purchasing decisions, is there any way you personally try to do good in the world?

If I had the income I would send out charity to foster kids but what I am doing right now is I head to the learning center near where I live and help out, but the sad part is, it is mainly because it is convenient.

More about our interviews

One Comment

  1. Pingback: Nike, Hilfiger, Good, Bad and Timing - Brand On The Street

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