Splendid, Althleta, The Fifth Label and The Cute Imperative

haley and reformation
“Probably not. I like cute stuff whether it has that [shared value] or not”
Name: Haley

Age: 27

Works for: Executive Assistant

Lives in: San Francisco

Last thing watched / read / listened to / seen: The Girl on the Train

Major News Source: 

CNN nightly. I am sure it [her news consumption] dribbles into Facebook but I try to ignore that (laugh)






Brands on the Street:

When asked if she knew what brands she had on her she replied, “absolutely!” 

  • Splendid
  • Athleta
  • The Fifth Label

Why these brands?

I am always endeared to stuff that is simple and basic and kind of, easy. I have also recently been investigating The Fifth Label, I really like them. I actually bought this entire outfit from Amazon–it all came at the same time, that is why I know exactly what I am wearing.

Are you aware of any “shared value” imparted by these brands?

Not that I know of, but there is a brand call Reformation – I have a few of their dresses. The do something for the environment…you know, something so the dry cleaning fumes are not as bad, or something. I am not completely sure but they have that angle to it.

Would you switch to a brand that was just as good but that offered more shared value?

Probably not. I like cute stuff whether it has that [shared value] or not.

Aside from purchasing decisions, is there any way you personally try to do good in the world?

I will do the…what is it called, at Christmas with the salvation army. Yeah, I will do that and hand out food once a year.

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