Ten Friends Said, “Madewell”

madewell jeans
“It is nice to know but no, that does not affect my shopping”

Name: Kathryn

Age: 24

Works for: Product liaison with a tech company

Lives in: Oakland

Last thing watched / read / listened to / seen: Deadpool

How was it?

It was just one of the options on a flight

Major News Source: 






Brands on the Street:

  • Madewell
  • Ann Taylor
  • Everything else is bought second hand

Why these brands?

Madewell was recommended by friends.

Impact on Society

  • Madewell: I don’t know
  • Ann Taylor: I don’t know

Are you aware of any “shared value” imparted by these brands?

Well, Madewell has a program that if you bring in your old jeans, they recycle them (more on that here)

Did shared value drive these purchasing decisions in any way?

It is nice to know but no, that does not affect my shopping. I had ten friends tell me that Madewell were, made well (like the name) and that is why I bought them.


Aside from purchasing decisions, is there any way you personally try to do good in the world?

I give to Goodwill regularly, that is about it.

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