We interrupted Alice while she was sitting and talking with two of her friends. She was gracious enough to give us her time. Thanks Alice!
Works for: CBS Interactive
We are still getting used to doing these interviews and felt guilty about disturbing friends at lunch time so we did not ask all of the questions. Since this interview, the team has developed a thicker skin.
Brands on the Street:
Why these brands?
Zara is always following the latest trends and they are cheap. As for Frye, I wanted something that will stay for a while, I have had it for three years. Frye is a company that makes solid leather.
Are you aware of any “shared value” imparted by these brands?
Would you switch to a brand that was just as good but that offered more shared value?
I think so, yeah. I am very earth friendly. I want to help our society and our earth be sustainable. Any brand that has a good impact on this world I would want to buy it.