Location: Dolores Park. She’s hanging out on the grass with a few friends, enjoying adult beverages and a panoramic view of San Francisco on a lazy Saturday afternoon.
Lives in: Santa Cruz
Gig: Old Navy
Last TV show, movie, podcast enjoyed: Teen Mom
I was into that show when I was younger and they were the first ones. Now the girls are grown up and with their kids. It’s mindless entertainment. I watch it when I get home from work. I don’t have to think too much.
What is your major source of news?
I like the Huffington Post
What brands do you have on you right now?
I work for Old Navy corporate but I don’t wear it. I never really shopped there before. Then I got a job there, but I still don’t shop there even though I get 50% off. It just doesn’t last very long. The clothing isn’t the best quality. It’s so cheap.
What about other brands?
I’m not huge into brands. I go to Marshalls and Ross and try to save money.
What were the other brands you have on you?
I got these new Nikes on sale in Santa Cruz.
We’re talking about brands with shared values, brands that give back
Yeah? I just bought glasses from Warby Parker.
So you know about what they do?
After I bought them, someone told me they do the give-back service. And the experience was amazing. I’m really glad that there’s such a cool company. The way they’re set up is great.
Would you say the shared value component has an impact on you buying from them again?
Yeah, absolutely. If you’re getting a great experience and you’re also contributing something to a greater cause and you feel like you’re getting a good value at the same time it’s awesome.
Do you belong to any charitable organizations?
No, I don’t think I do.
BotS Insight: In her purchasing decisions, Whitney is most conscious of cost and style. Shared value is icing on the cake.
*Not her real name.